A typical day in this reviewer’s life goes something like this: I wake up, find an album that I like or I figure I will enjoy, then try to listen as objectively and honestly as possible. But not with Lady Gaga. As a matter of fact, it may be the dumbest thing to have an album review of Born This Way now because practically every song has been blasted at you somehow. There is no mystery as to what is next; you’ve heard these 14 tracks before, and you know by now whether you like this or not. The hype machine behind LGaga has been impossible to ignore if you listened to pop radio or were invested in any facet of the culture industry in the United States – heck, the world – over the past year. She’s popped up on television, Twitter, YouTube, social networking sites, Farmville, talk shows, and most recently Saturday Night Live to promote her new “pop masterpiece.” The promotional campaign has been exhausting, with Hitfix’s Melinda Newman comparing it to a presidential campaign.
So congratulations, Lady Gaga: You’ve made it impossible to have an objective view on your brand of music.
